Legal
Privacy Policy
01 About this policy
This Privacy Policy explains how Donzella di Thomas Donzella (“Donzella”, “we”, “us”) uses your personal data when you visit atdonzella.com, write to us, talk with Beatrice, our digital assistant, or buy our creations.
We are a small Maison based in Italy and we name here every service that handles your data on our behalf. For cookies and similar technologies, please also see our Cookie Policy.
02 The data we use
| When | What |
|---|---|
| You place an order | Name, email, phone, shipping and billing address, the products you choose, gift options and messages. Card details are entered directly with our payment provider: we never see or store them. |
| You create an account | Email, name and password (stored encrypted), or the name and email shared by Google or Apple if you sign in with them. Your orders and any preferences you save. |
| You write to us | What you send through the contact form, by email or with a private request for a creation: name, email, phone if given, order number and message. |
| You talk with Beatrice | Your messages and her replies, the language of the page and, if you are signed in, your first name. See section 04. |
| You join our newsletter | Your email address and the date you confirmed it. |
| You start checkout without finishing | Your email and the contents of your bag, to send you at most two reminders. |
| You browse the site | Technical data needed to show and protect the site (IP address, browser, pages requested). Anonymous visit statistics without cookies. Analytics and advertising cookies only if you accept them in the cookie banner. |
We do not ask for, and do not want, sensitive data such as health information. Please do not include it in your messages.
03 Why we use it
| Purpose | Legal basis (GDPR) |
|---|---|
| Taking, preparing, shipping and supporting your order, cancellations, returns and refunds | Contract · Art. 6(1)(b) |
| Your account, and answers to your messages and requests | Contract or steps you ask for before one · Art. 6(1)(b) |
| Beatrice’s replies | Contract or steps you ask for before one · Art. 6(1)(b) |
| Newsletter | Your consent, confirmed by email · Art. 6(1)(a) |
| Reminders about a bag left at checkout | Legitimate interest · Art. 6(1)(f), with a link to stop them in every email |
| Analytics and advertising cookies | Your consent · Art. 6(1)(a) |
| Security of the site, prevention of fraud and abuse | Legitimate interest · Art. 6(1)(f) |
| Invoices, tax and accounting records | Legal obligation · Art. 6(1)(c) |
04 Beatrice, our digital assistant
Beatrice is an assistant based on artificial intelligence. She can make mistakes: orders, cancellations, returns, refunds and payments are always decided by a person of our team, and Beatrice takes no decision that has legal effects on you.
To write her replies, your messages are sent to Anthropic, the provider of the artificial intelligence model. Under its commercial terms, Anthropic processes them on our behalf and does not use them to train its models.
What Beatrice remembers about you between visits stays in your browser, on your device, and you can erase it from the chat at any time. On our server we keep the text of conversations for 30 days, to answer questions about them and to improve our answers; after that the text is deleted automatically and only anonymous counts remain.
If you ask Beatrice to pass your request to our team, she sends the conversation, with the contact details you give her, to our customer service.
05 Who handles your data
We do not sell your data. These providers handle it on our behalf, each only for its task:
| Provider | What for | Where |
|---|---|---|
| SiteGround | Hosting of the website and its database | European Union |
| Cloudflare | Delivery and security of the website, images and videos, anonymous statistics without cookies | United States and worldwide network |
| Stripe | Payments by card, Apple Pay, Google Pay, Klarna, PayPal, Revolut Pay and Satispay | Ireland, with transfers to the United States |
| Brevo | Newsletter and emails about your order or your bag | France |
| Anthropic | Beatrice’s replies | United States |
| Hetzner | The system our team uses to manage private requests | Germany |
| Plausible | Anonymous visit statistics, without cookies | European Union |
| Analytics cookies (only with your consent), sign-in with Google, web fonts on some pages | United States | |
| Meta | Advertising cookies (only with your consent) | United States |
| Apple | Sign-in with Apple | United States |
| Couriers | Delivery of your parcel: name, address, phone and email | Italy and the country of delivery |
When you pay with Klarna, PayPal, Revolut Pay or Satispay, that company also handles your data under its own privacy policy. We share data with our accountant and with public authorities only when the law requires it.
06 Transfers outside the European Union
Some providers above are based in the United States. We use them only with the safeguards the GDPR requires: the EU-US Data Privacy Framework where the provider is certified, or the Standard Contractual Clauses approved by the European Commission. You can ask us for a copy by writing to [email protected].
07 How long we keep it
| Data | Retention period |
|---|---|
| Orders and invoices | 10 years (Italian tax law) |
| Account | Until you ask us to delete it |
| Newsletter | Until you unsubscribe |
| Bag left at checkout | 30 days |
| Conversations with Beatrice | 30 days, then the text is deleted |
| Messages and requests to our team | 3 years from the last contact |
| Cookie choice | 12 months |
After these periods your data is deleted or made anonymous, unless the law requires us to keep it longer, for example for a dispute.
08 Security
The site is served over encrypted connections, access to our systems is limited to the people who need it, and card data never passes through our servers. No system is perfectly secure: if a breach put your rights at risk, we would inform you and the supervisory authority as the law requires.
09 Your rights
You can ask us at any time to:
- see the data we hold about you and receive a copy of it;
- correct it or complete it;
- delete it, when we are not required to keep it;
- limit its use, or object to uses based on our legitimate interest, including reminders and marketing;
- receive it in a format you can take elsewhere;
- withdraw a consent you gave, without affecting what happened before.
Write to [email protected]: we reply within one month. You can also lodge a complaint with the Italian Garante per la protezione dei dati personali or with the authority of your country.
10 Children
Our site is not meant for people under 16 and we do not knowingly collect their data. If you think a minor has sent us personal data, write to us and we will delete it.
11 Changes to this policy
When our services change, we update this policy and the date at the top. If a change affects you significantly, we will tell you on the site or, if you are our client, by email.
12 Data controller · Contact
Donzella di Thomas Donzella
trading as Donzella
Via S. Francesco d’Assisi 47/E
20073 Opera (MI) · Italy
VAT · IT02865930180 · REA MI-2651728



