PRIVACY POLICY | Donzella

Legal

Privacy Policy

Last updated · 28 September 2026

01 About this policy

This Privacy Policy explains how Donzella di Thomas Donzella (“Donzella”, “we”, “us”) uses your personal data when you visit atdonzella.com, write to us, talk with Beatrice, our digital assistant, or buy our creations.

We are a small Maison based in Italy and we name here every service that handles your data on our behalf. For cookies and similar technologies, please also see our Cookie Policy.

02 The data we use

WhenWhat
You place an orderName, email, phone, shipping and billing address, the products you choose, gift options and messages. Card details are entered directly with our payment provider: we never see or store them.
You create an accountEmail, name and password (stored encrypted), or the name and email shared by Google or Apple if you sign in with them. Your orders and any preferences you save.
You write to usWhat you send through the contact form, by email or with a private request for a creation: name, email, phone if given, order number and message.
You talk with BeatriceYour messages and her replies, the language of the page and, if you are signed in, your first name. See section 04.
You join our newsletterYour email address and the date you confirmed it.
You start checkout without finishingYour email and the contents of your bag, to send you at most two reminders.
You browse the siteTechnical data needed to show and protect the site (IP address, browser, pages requested). Anonymous visit statistics without cookies. Analytics and advertising cookies only if you accept them in the cookie banner.

We do not ask for, and do not want, sensitive data such as health information. Please do not include it in your messages.

03 Why we use it

PurposeLegal basis (GDPR)
Taking, preparing, shipping and supporting your order, cancellations, returns and refundsContract · Art. 6(1)(b)
Your account, and answers to your messages and requestsContract or steps you ask for before one · Art. 6(1)(b)
Beatrice’s repliesContract or steps you ask for before one · Art. 6(1)(b)
NewsletterYour consent, confirmed by email · Art. 6(1)(a)
Reminders about a bag left at checkoutLegitimate interest · Art. 6(1)(f), with a link to stop them in every email
Analytics and advertising cookiesYour consent · Art. 6(1)(a)
Security of the site, prevention of fraud and abuseLegitimate interest · Art. 6(1)(f)
Invoices, tax and accounting recordsLegal obligation · Art. 6(1)(c)

04 Beatrice, our digital assistant

Beatrice is an assistant based on artificial intelligence. She can make mistakes: orders, cancellations, returns, refunds and payments are always decided by a person of our team, and Beatrice takes no decision that has legal effects on you.

To write her replies, your messages are sent to Anthropic, the provider of the artificial intelligence model. Under its commercial terms, Anthropic processes them on our behalf and does not use them to train its models.

What Beatrice remembers about you between visits stays in your browser, on your device, and you can erase it from the chat at any time. On our server we keep the text of conversations for 30 days, to answer questions about them and to improve our answers; after that the text is deleted automatically and only anonymous counts remain.

If you ask Beatrice to pass your request to our team, she sends the conversation, with the contact details you give her, to our customer service.

05 Who handles your data

We do not sell your data. These providers handle it on our behalf, each only for its task:

ProviderWhat forWhere
SiteGroundHosting of the website and its databaseEuropean Union
CloudflareDelivery and security of the website, images and videos, anonymous statistics without cookiesUnited States and worldwide network
StripePayments by card, Apple Pay, Google Pay, Klarna, PayPal, Revolut Pay and SatispayIreland, with transfers to the United States
BrevoNewsletter and emails about your order or your bagFrance
AnthropicBeatrice’s repliesUnited States
HetznerThe system our team uses to manage private requestsGermany
PlausibleAnonymous visit statistics, without cookiesEuropean Union
GoogleAnalytics cookies (only with your consent), sign-in with Google, web fonts on some pagesUnited States
MetaAdvertising cookies (only with your consent)United States
AppleSign-in with AppleUnited States
CouriersDelivery of your parcel: name, address, phone and emailItaly and the country of delivery

When you pay with Klarna, PayPal, Revolut Pay or Satispay, that company also handles your data under its own privacy policy. We share data with our accountant and with public authorities only when the law requires it.

06 Transfers outside the European Union

Some providers above are based in the United States. We use them only with the safeguards the GDPR requires: the EU-US Data Privacy Framework where the provider is certified, or the Standard Contractual Clauses approved by the European Commission. You can ask us for a copy by writing to [email protected].

07 How long we keep it

DataRetention period
Orders and invoices10 years (Italian tax law)
AccountUntil you ask us to delete it
NewsletterUntil you unsubscribe
Bag left at checkout30 days
Conversations with Beatrice30 days, then the text is deleted
Messages and requests to our team3 years from the last contact
Cookie choice12 months

After these periods your data is deleted or made anonymous, unless the law requires us to keep it longer, for example for a dispute.

08 Security

The site is served over encrypted connections, access to our systems is limited to the people who need it, and card data never passes through our servers. No system is perfectly secure: if a breach put your rights at risk, we would inform you and the supervisory authority as the law requires.

09 Your rights

You can ask us at any time to:

  • see the data we hold about you and receive a copy of it;
  • correct it or complete it;
  • delete it, when we are not required to keep it;
  • limit its use, or object to uses based on our legitimate interest, including reminders and marketing;
  • receive it in a format you can take elsewhere;
  • withdraw a consent you gave, without affecting what happened before.

Write to [email protected]: we reply within one month. You can also lodge a complaint with the Italian Garante per la protezione dei dati personali or with the authority of your country.

10 Children

Our site is not meant for people under 16 and we do not knowingly collect their data. If you think a minor has sent us personal data, write to us and we will delete it.

11 Changes to this policy

When our services change, we update this policy and the date at the top. If a change affects you significantly, we will tell you on the site or, if you are our client, by email.

12 Data controller · Contact

Donzella di Thomas Donzella

trading as Donzella

Via S. Francesco d’Assisi 47/E
20073 Opera (MI) · Italy

VAT · IT02865930180 · REA MI-2651728

[email protected]